Wednesday, December 2, 2009

Starbucks to make Ocean coffee?


Last week an article was released about a coffee soon to be offered by Starbucks which originates in the Atlantic Ocean. Boaters off the coast of South America were said to have drifted through a patch of "dark and dense" water which had the all too familiar smell of coffee. Local scientists were then asked to travel to the site and all confirmed that the dark liquid surrounded by ocean was in fact a large collection of coffee. Apparently due to a recent capsized shipment of coffee beans headed towards New York from Brazil, a mass quantity of beans were left to brew in the warm pool of the Atlantic Ocean. It is believed that the oil from the beans caused a strong barrier from the salty ocean and that the ocean brewed coffee had a much smaller salt content than the ocean water surrounding it. Attempts to extract it have been mostly successful, claiming the ocean brewing gives the beans a particular taste. You might remember the "monkey-butt" coffee that was offered a couple years back which spiked interest since the bean would pass through the digestive system of a Civet Monkey before being brewed. It seems the US is looking for new ways to hype up coffee and ocean brewed may be it.
No name has been chosen but Starbucks representatives loosely used terms like "Atlantic Brew" and "Sea Coffee" when talking about the new brew. Mass extraction is said to be underway before the new year and the company wants to get the brew in cups before April 2010. Although since this blend is brewed naturally and not at the time of sale it is wondered if reheating the liquid will be easily accepted by the public. CNN had one of their journalists write a short article about the new coffee but it was later pulled for unknown reasons. Ocean activists have taken notice to this saying that the oils and flavor will have a dramatic effect on ocean wildlife, but scientists assure that the caffeinated water can't harm the sea creatures and it actually seems to ward them off with no harm. Howard Shultz didn't have any comment on the new coffee but a representative said to "watch for a new blend soon." Will this catch on or be another fad like drinking coffee made from poop beans?

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