I have seen this word before. I have been reading it for years, never once have I heard it said by a person. I think artists avoid saying it to avoid awkwardness but one of them did.
This introduction to illustration video has the talented Alison Woodward illustrating some animals in bottles and gives it some nice highlights using GWOSH at the end.
I was blown away. Forever I thought it was "gauch" or "goush" or just something non-audible. Anyway, I looked it up and it is pronounced "goo-aush" but when said fast enough sounds exactly like "gwosh".
Maybe I can finally buy it in confidence.
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